THE TEAM
Liz Rushall
Shore Crew
Liz heads up the Team’s sponsorship programme and co-ordinates the overall communications. She joined Team Russia from managing Pindar Ocean Racing’s Open 60 programme and Volvo 60 corporate sailing events staged around the world. Liz has an extensive background in the sailing industry and is an accomplished dinghy and keelboat sailor, in her own right.
Position:
Sponsorship & Strategic Communications
Date of birth:
17 May 196x
Height:
1.68m
Nationality:
English
In recent years she has specialised in strategic marketing and yachting sponsorship, providing consultancy services for sponsors, race teams and individual sailors, and was the lead author of the Sport Business industry report for sponsors, “The Business of Yacht Racing”. Earlier in her career, she was Head of Marketing for Gill for 10 years, before taking a break from the marine world. She then joined an internet start-up project in the late 1999’s as Director of Brand Communications and was integral to the company’s £35m flotation on the London Stock Exchange.
Liz’s sailing currently involves competing on the SB3 and Quarter Tonner circuit, and she spends any spare time on her 28 foot, varnished classic yacht, with her husband Mark. One of her best sailing moments was coming a very close 2nd at the Fireball Worlds in 1993. One of her worst was missing selection for the 1996 Olympics.
She also enjoys mountain biking, skiing, horse riding and hiking up mountains. She describes herself as positive, pragmatic and energetic. Her favourite food is alfresco cooked food, shared with close friends, preferably with a glass of Pinot Grigio overlooking her Chichester Harbour.
Liz Rushall — RELATED NEWS
Liz Rushall — BLOG
Liz Rushall
//Sponsorship & Strategic Communications



